Even the most competent organizations tend to face market competition. What are the strategies employed by you to thwart this competition? What, according to you, are the company’s key differentiating factors?
As in any large industry, PGF faces market competition in all aspects of its manufacturing services, from cable to PCB assembly. Naji Gebara employs his strong leadership skills and community-based strategy against all competition. The main differentiating factors include team unity, company transparency, and service capability. Employees utilize immense teamwork and advanced technologies with each project to meet customer specifications with high-quality products. Additionally, as a solutions provider, PGF maintains complete transparency with customers to ensure absolute satisfaction and a strong manufacturing relationship.
The most significant advantage held by PGF is the unity of our teams. From Naji’s ambition to move forward, he brings an entire team with him past the finish line. With the second core value noting that employees are treated as family, the encouragement of others can be found in every step of the process. With a spotlight on new market trends, our internal focus on our members’ preparedness shines through conversations with potential customers and suppliers. As one team, PGF can meet deadlines, produce quality work, and continue to grow.
For PGF, our vital differentiating factors include transparency and the need to provide solutions. In short, PGF is a solutions provider. We will give honest feedback to prospective and customer contacts. In order to move forward through any PGF project, customers are guaranteed all questions are answered swiftly and efficiently. Tracy McGraw, the Manufacturing Manager from Essen Bioscience, noted,
“We sincerely appreciate your responsiveness and the way you conduct business…When placing an order with PGF, we received exceptional customer service with extensive product knowledge” (Tracy McGraw, Essen Bioscience).
This testimonial notes one instance of our dedication to customers in any project. Whether it be providing unique prototype services or additional steps for cable assembly, PGF is willing to adapt to the project at hand
Furthermore, a focus on well-rounded capabilities means that our facility handles printed circuit board, box build, and cable/wire harness assembly services. These new areas of expertise allow us to contribute that much more to our customers. Each service provided broadens the scope of the PGF future. Although market competition may be present, PGF allows customers to engage in multiple orders, services, and projects from a single and trustworthy company. The ability to produce high-volume orders showcases the strength of PGF and differentiates itself from other manufacturers within the industry.
PGF Market Competition Strategy
The key to facing market competition is to compete with yourself first. As a practice that PGF stands for, fear not your competitor but your ability to perform. The PGF focus remains on increasing productivity, customer satisfaction, and raising internal expectations. Learn more about the selection of PGF capabilities and request a quote today!
What are the latest technologies enhancing the business that you have been proactively implementing? What will the PGF Technology Group’s future be?
With each release of the latest trusted technologies, PGF integrates machinery to advance high-quality assembly practices. At PGF, enhancing business translates to added technology throughout all assembly steps. For example, cable machines assist in wiring methods while PCB machines introduce more efficient PCB techniques. The future of PGF includes immense opportunities for growth with success both in monetary gain and individual development.
Edge of Technology
The drive to constantly be on the edge of the next technological advancement is a PGF core value. PGF Technology Group is always utilizing the latest tools and practices. Additionally, this drive comes from researching possible new industries of interest and prepping our facility to handle the most advanced projects. Across all PGF services, from cable assembly to prototyping, the company continues to integrate trusted technologies. After all, if a company is not continuously growing, it falls behind.
Yearly states of analysis give us the power to determine areas where improvement can bring the most progress. Everything starts with a plan and builds until it’s ready to be built again. This year, PGF is developing online training courses for new and tenured team members to deepen their skill sets and advance their careers – and PGF as a whole. The company has also digitized work instructions to create a more efficient assembly process, especially for new PGF members to accelerate their understanding of the procedures.
Additionally, we have updated our facility’s layout to increase resourcefulness and enhance workflow from concept to quality check to delivery. After all, a greatly flowing river becomes harder and harder to stop, just as PGF’s progress is becoming harder to slow down. A yearly investment of 2-5% of the annual budget goes toward machine updates. All in all, this facility update includes the universal usage of more automated tools over their manual counterparts, effectively improving assembly time and accuracy.
The PGF Future
PGF can summarize its future in one word: Growth. Each team member‘s improvement works to bring new perspectives and opportunities to our partners. As CEO, Naji Gebara leads the company by lifting others while openly accepting constructive criticism as a means of progress. Adding internal employee skillset builder modules demonstrates PGF’s devotion to improvement. Overall, we expect to expand our services to include more design capabilities and extend our properties to continue expediting the assembly process. Learn more about PGF capabilities and request a quote today!
What is one of the biggest achievements of your organization owing to its revolutionary approach and your creativity? How does Naji Gebara deal with criticism as a leader?
The success of a CEO constitutes the biggest achievement of the organization as a whole. For Naji Gebara, success translated into the ability to take hold of as many opportunities as possible. Directly related to the PGF revolutionary approach and creativity, the best achievements lie in monetary gains and improved leadership. However, as with any position of authority, constant review and suggestions follow each decision. Yet, Naji Gebara takes constructive criticism openly, regarding each comment as an opportunity for growth.
Since Naji Gebara’s complete acquisition of PGF, one of his most outstanding achievements has been doubling the business of this already well-established company. Year over year, double-digit growth rates show the outcome of hard work. However, this increase in PGF’s growth rate is not due to hard work alone. Every significant step of progress began as a vision that came to fruition. From daily overviews to weekly metrics, a data-driven company reveals the secrets to achievement. In other words, the numbers don’t lie, so use them to find the truth.
This profit-driven advancement stems from a leader motivated by the thrill of the chase. Of course, money determines success outwardly, but internally, the anticipation for new opportunities determines longevity. With each achievement, Naji continues to assess the ways to improve as a leader to better work with others. Whether through open communication, in-depth meetings, or employee lunches, Naji takes the leadership responsibility seriously. As the company continues to grow, Naji’s leadership tactics grow alongside it.
Naji Gebara welcomes constructive criticism because it means the chance for improvement. As the common phrase in meetings, “If you disagree with me, please let me know,” suggests, he constantly seeks new perspectives from those around him. With each review, comment, and suggestion, Naji improves his approach to leadership. Beyond monetary measurements, comfort and individual achievements of PGF employees contribute to overall CEO success. Everyone has specific positions within PGF, but we are a team that benefits from each other’s suggestions and achievements.
The PGF Difference
Naji Gebara actively leads PGF as a company with a purpose beyond monetary success and one of innovation and ambition. Customers are guaranteed high-quality products while supporting a company integrating advanced technologies for further improvement. From lifting other businesses to providing internal promotion and success exemplifies the PGF difference. Work with a company that values the success of others and request a quote today!
What are some of the leadership lessons Naji Gebara has learned in his career experience? How does he incorporate those into the company’s culture?
Naji’s beginning on the shop floor broadened his inner knowledge while growing his perspective of the PGF team. Just as the assemblies became more and more complex, the insight gained by Naji continuously expanded. This hands-on experience guides him to provide leadership without empty promises but rather knowledge-based fundamentals. From this standpoint, the training process became evident in a two-step summary: (1) Give them the tools and (2) Let them dream about new ways to excel. By allowing for creativity and utilizing his leadership lessons, Naji Gebara is giving the PGF team the room to grow exponentially.
In following the first step of the PGF training process, employees can employ personal creativity and ideas. Training modules, strong leaders, and an open environment are critical to providing individuals the opportunities to grow and succeed. From project leaders to PCB floor managers, employees interact and learn with all members of PGF. After all, Naji encourages employees to reach their highest potential through a supportive work environment with personal and career-focused opportunities.
To promote a supportive environment amongst co-workers and leaders, Naji motivates employees to dream about new ways to excel. With plans to improve workstations, enhance employee skill sets, and integrate cutting-edge technology, the PGF company culture continues to head toward progress and success. Likewise, Naji’s journey from cable assembler to CEO demonstrates the endless growth opportunities at PGF.
PGF’s second core value notes that employees are like family. As a small business, this understanding marks PGF as a company that has kept the family feel within a corporate structure. This family grows through job-specific teams and well-versed leaders while providing high-quality work. Additionally, Naji’s leadership lessons and family mindset lead to the other two company values. These values state that customers are the priority, and innovation is a continuous process.
The PGF Team is a PGF Family
Above all, the leadership lessons fostered from Gebara’s personal experience shape the PGF team as a PGF family. With many PGF leaders starting with Naji over a decade ago, the PGF family is a strong and inviting group. All in all, PGF motivates employees to utilize the tools provided and express personal creativity for personal and corporate success.
For every project, the Electronics Manufacturing Service Provider (EMS Provider) strives to enable partners on-time delivery (OTD) services. The initial conversations between provider and partner are necessary to establish the proper steps to success. Overall, these conversations develop the needs of the project at hand and indicate priorities for the build. Delivering on-time services is critical for customer service and proper project completion.
Setting the alarm before bed takes careful consideration. How many times will you press snooze? When will you eat breakfast? How long does it take for you to do your signature hair-do?Similarly,setting the timer for a project takes thoughtful deliberation. Key factors include expertise, staffing, technology standards, and transparency on the supplier side.
Firstly, an experienced supplier should effectively build their services to support their customers’ needs. In practice, these solutions extend past assembly to industry knowledge. To strive for on-time delivery, a supplier should:
Evaluate Obsolete Parts
Check End-of-Life Parts
Assess Lead Times
Review Applications for Components
Overall, experience in the industry allows certain suppliers the inner know-how to navigate component acquisition and potential production time.
Knowledge alone cannot prevent sleeping through the alarm. Proper employee training in the correct positions is crucial to waking up refreshed and ready to go!
If a company is understaffed and overworked, the delivery goal will be much harder to reach. Regular assessments of business practices, managerial roles, and training practices must occur to counter this problem. Establishing effective training procedures and recognition allows the right employee to fill a vital position.
After all, companies operating with the best person for each task are guaranteed to create an efficient production process with fewer snooze button hits.
Coupled with the right team, establishing top-notch technology and machinery streamlines production processes wherever possible. For instance, Surface-Mount Technology (SMT) machines perform PCB Assembly tasks such as component placement more quickly than complete manual assembly.
For companies searching for a supplier, it is essential to visit the facility or receive a list of the machinery they can equip for your project. Furthermore, if your project is for a growing industry, such as Electric Vehicles, evaluating the machinery for its longevity eliminates future supplier changes and production delays.
On the whole, constant updates reassure the customer that the supplier has their best interest in mind. This honest feedback incorporates positive and negative situations involved with a project’s progress. For example, suppose a supplier becomes aware of a pending issue that will delay the procurement of specific components if a different course is not taken. In that case, they should immediately notify the customer to plan an alternate solution and maintain trust.
These constant discussions could generate new ideas to continue the path to on-time delivery, even when blocks seemingly get in the way.
Avoid Hitting the Snooze
In summary, with a customer’s keen attention to supplier services and the supplier’s constant assessment of their capabilities, partners can achieve on-time delivery even in times of supply chain turmoil. The final piece of advice is for both parties to have realistic goals. Especially during component shortages, everyone should review the path to production with the goal of re-defining order periods and lead times. With all of these tips in mind, springing out of bed at the first alarm should come easily!
How are you assisting aspiring entrepreneurs working hard to get their business off the ground?
The role of a CEO requires both internal motivation and external support for all business-minded individuals. Naji Gebara builds relationships with customers to assist aspiring entrepreneurs as they continue to work hard and improve their businesses. Additionally, Gebara takes direct action in encouraging a business plan and promoting ambitious innovation.
By beginning with a business plan, focusing on core values, and working hard in all aspects of the company, Naji Gebara knows the road to success means determining the perfect map. Entrepreneurs write their maps as they cartograph new paths into exciting business spaces; they must always have a vision and aspirations for this journey. However, aspiring entrepreneurs cannot live in the future; they must work toward it. PGF can advise this work due to our experience in the industry. In addition, Gebara’s industry knowledge provides entrepreneurs with the necessary assistance to create the right business plan for each project.
Naji Gebara and PGF are constantly accommodating new businesses with their latest projects. By offering prototype services and low-volume verification, PGF gives new partnerships the time to grow and succeed through thoughtful product integration and in-depth discussions about future activities. After all, using PGF prototype services showcase Naji Gebara’s devotion to quality products, services, and customer relationships.
Additionally, PGF’s ability to predict future trends and prepare for ambitious innovation allows up-and-coming businesses to trust us with cutting-edge ideas. After all, one of our core values notes that innovation is a continuous process. This innovation includes implementing digitized work instructions, automated quality check machines, and expanded facility space to anticipate future work. Furthermore, Naji’s implementation of technological advances into the manufacturing process improves PGF products and services, leaving opportunities for growth and assistance of other entrepreneurs. PGF is prepared to encourage and work with aspiring entrepreneurs with such company upgrades.
PGF Leadership: Lifting Entrepreneurs
Naji Gebara’s experience starting as a cable assembler and working up the ladder to current CEO showcases his journey as an aspiring entrepreneur. In taking leadership, Naji has improved PGF tremendously and encourages others through the variety of services offered within the company. From drafting a business plan with customers to internally maximizing efficiency, PGF promotes effective business strategies across the company. All in all, Naji demonstrates PGF leadership as high-quality performance that leaves customers satisfied and lifts aspiring entrepreneurs.
Please describe some of Naji Gebara’s traits that have helped the organization succeed.
Naji Gebara’s industry knowledge, constant-learning ambition, and forward-thinking mentality have helped PGF excel in the electronic manufacturing industry. Every year, following his lead, brings further growth and aspirations for the long PGF road ahead. With each project and this “CEO success,” PGF provides all customers with timely, affordable, and high-quality products and services.
By starting at PGF as an assembly worker and moving up the ladder to CEO, Naji has already grown with PGF and is constantly pushing to surpass the next limit. This experience has given him the knowledge of prominent companies, business tactics, and best assembly practices. It is also noteworthy that many of the team members that started with Naji initially are still working at PGF decades later, accomplishing high-quality assembly projects. Gebara’s widespread industry knowledge effectively translates to exceeding customer expectations, while constantly growing PGF success.
Naji introduced himself to many cultures at a young age, where he learned quickly to excel in new spaces. After years of advanced schooling to receive a Doctorate of Engineering in Manufacturing Systems, Naji returned to PGF to lead the company into the next few decades. From this point on, Naji went from learning the languages of new countries to teaching the language of business. With his leadership role at PGF, Naji also spent some time teaching classes at Lawrence Technological University to advance future business-minded students in their endeavors. This learning mindset keeps PGF constantly moving forward, emphasizing the edge of technological advances.
When PGF began, it was a cable assembly company featuring simple assemblies for select industries. After years at the helm, Naji brought PGF into new opportunities by acquiring fellow Electronic Manufacturing Service (EMS) companies, new property, experts, and machinery. PGF Technology Group became a full-service electronics manufacturer, offering printed circuit board and cable assembly services. Over time, assemblies became more complex, and customers became more high profile. Today, we assemble turnkey solutions for the top companies in industries such as Aerospace, Electric Vehicles, Medical Devices, and Robotics. Looking forward, Naji intends to pursue larger manufacturing projects as well as advance internal employee skillsets. To further promise timely assembly work, Gebara continues to integrate technological advances for optimal manufacturing processes and PGF products overall.
Customer Satisfaction is PGF Success
PGF Technology offers a variety of services from printed circuit board assembly to wiring harness assembly to companies around the world. CEO Naji Gebara continues to play a crucial role in the progression and success of PGF. Most notably, Gebara’s strengths cultivate a PGF reputation for timely, affordable, and high-quality services. Naji’s strong leadership confidently improves internal assembly and company structure, while fostering customer relationships to conduct universally favorable business.
In the most obvious sense, the right to be asolutions providerdepends on whether or not a companyprovides solutions. This thought leads to the question, how does a company provide solutions? The aim is always to predict and prepare ahead of time so that when an obstacle arises, we have already cleared a path. For PGF, a focus on the core values lays out a solid base for our problem prevention process.
By creating priorities, our attention concentrates on the most pressing needs at any point in time. You can’t worry about the next turn if there are blocks in your way at this one.
What Does “Core Value” Mean?
Core values are the fundamental beliefs of a company that dictate behavior and guide goal-setting. Whenever evaluating progress, returning to the values allows for clear reflection onteam performance, customer satisfaction, andoverall improvement. They are described as “core” because they are the central and most important part of a business that every member should incorporate into their work.
Another way to think about it is as a trail guide leading a group of hikers. The hikers are your team members, and the guide represents your core values. Throughout the hike,the guide will point you towards the best paths and rewarding views for the group to enjoy together.
On the other hand, if one of the tourists strays or hires their own personal guide, their path can look quite different from the rest…even potentially dangerous to the group as a whole. To avoid a member of your team from stepping into bear traps or tripping down the hill,setting a company standard allows each individual to engage with the guided hike in their own way.
What Are PGF’s Core Values?
As it stands, PGF has three main core values that lead us to success. In order, they are:
1. Customers are our first priority.
2. Employees are treated like family.
3. Machinery and equipment are constantly innovating.
How Do You Choose the Right Core Values?
Now that we have established the purpose of picking company ideals, it’s important to peek into how to choose the right ones. After all, if an Electric Vehicle company had a value supporting the usage of fossil fuels, it would confuse potential customers and team goals. Firstly, the process of choosing starts with REST:
Reflect on the Mission Statement.
Think through how you want your company to change the industry and in what ways. All in all, our Mission Statement is very customer-based, focusing on providinghigh-quality products, on-time delivery, and competitive prices.
Establish a long list.
Write out a list of words or phrases that echo the mission statement and how to achieve it. For instance, PGF establishedcustomer satisfaction, employee gratification, andconstant innovation, along with others, as the main ways to adhere to our statement.
Simplify into key phrases.
Next, take the list and highlight the main takeaways. Then, remodel these choices into memorable, short mottos for team members and partners to easily remember. For us, this looked like taking“customer satisfaction“and turning it into“Customers are our highest priority“.
Transition with the times.
Finally, as your company grows, return to your values and assess with fresh eyes. New hires will also bring new perspectives, so listen to their ideas and thrive with them. Roughly, after every 5 or so years, you might considersprucing up the goalsof your company.
Using this method to determine core values allows you to REST easily, knowing that your group is headed toward that beautiful view.
If you would like to experience the results of our values, we encourage you tocontact usfor your upcoming or current projects!